My Mission

To provide advice and expertise that enables businesses of all sizes to maximise their opportunity via digital


I’m Ben Rush, a digital specialist with over 11 years experience across both B2C & B2B brands. I currently work for technology giant SAP, but previously led digital teams across brands such as Samsung, LateRooms, and Premier Farnell.

Never one to sit still, I regularly take on new and exciting projects away from the corporate world. This has led me to work with many other small and midsize companies such as Merlin Frame Maker, and set-up various ventures such as Asian Art Platform, and RbyDesign to name just a few.

At Digitize I have two main focus areas:

(1) Helping small and midsize companies grow revenue from digital channels. This includes website development and core digital marketing activities.

(2) Helping individuals and companies learn about digital best practices and how to execute them. Supported by creating and publishing content across various areas.

*all views and recommendations expressed on Digitize are mine alone.
Ben Rush Singapore

Career Highlights

My Career Highlights

SAP2016 - Present

Digital Lead

Digital Lead at SAP

Tasked with increasing the volume of leads and won/booked sales that come from digital channels. This covers optimisation of the core SAP platform and leveraging Adobe Analytics to identify and drive clear insights and recommendations for improvement.

Asian Art Platform2015 - Present

Co-Founder & Head of Digital

Co-Founder & Head of Digital

Delivery and optimisation of the website to generate leads and revenue for the business. 70% of visits now coming via organic search and c.90% of new customer acquisition is generated from the website.

Samsung Electronics2015 - 2016

Head of Digital

Samsung Digital Lead

Responsible for driving digital performance of Samsung Electronics across Southeast Asia & Oceania. Managed dedicated digital team of 5 people covering paid media, SEO, analytics and content management. Delivered 140% vs. annual KPIs and recognised by Korean HQ for data driven decision making.

LateRooms Group2014 - 2015

Head of Product & Delivery


Product stakeholder for all consumer facing products across the LateRooms Group. Including front end websites, iOS & Android apps, search, and customer management. 8 direct reports across user experience, and management of 40+ engineers across the 4 product teams.

LateRooms Group2013 - 2014

Head of User Experience & Community

LateRooms Apps

Responsible for the user experience across the LateRooms group, including a complete platform and mobile apps re-design exercise. Also ran the LateRooms community and content team.

LateRooms Group2012 - 2013

Head of SEO & Community


Ran the LateRooms & AsiaRooms SEO & content strategy. Grew organic search visits through an effective content strategy and optimisation of key web platforms for hotel and location based searches.

Premier Farnell Plc2010 - 2012

Global Head of Search

Farnell element14

Accountable for the global search engine marketing (organic & paid) strategy of Premier Farnell, including the US, APAC, and European markets. This covered 45 eCommerce sites in 10 unique languages, with 450,000 unique products per site.

Premier Farnell Plc2009 - 2010

eCommerce Product Owner

Newark element14

Responsible for defining and prioritising various enhancements to the Premier Farnell eCommerce platforms. Working with business stakeholders and development teams to ensure deliverables were on-time and to specification.

Premier Farnell Plc2006 - 2009

Search Engine Marketing Lead

Premier Farnell

Responsible for operational management of the search engine marketing team covering Europe and Asia Pacific. Annual budget ownership of £4.5m.