Cai Lei

Established Chinese Artist

  • Digital Strategy
  • Web Development
  • SEO
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Cai Lei
Artist

Opportunity

 

Cai Lei is an established artist based in Beijing, China. He has generated significant success over the years, exhibiting in the Foundation Taylor in France, Louisiana State University Museum of Art, the USA and the Jacksonville Museum of Contemporary Art, USA. In economic terms, we might say that he has a supply and demand challenge, namely that he is unable to produce enough works to satisfy the high demand.

As his market grows, Cai Lei was looking to create a more personal profile of his work, biography and exhibition CV. He was looking for something clean and simple that could work in both international markets, and in China.

 

What we did

 

We handled the entire scope of the project so the artist didn’t have to lift a finger.

We designed and developed a website that mapped to Cai Lei’s initial requirements and provided a simple interface for visitors to browse a curated selection of his works by year of creation. We set-up a high-quality web hosting solution with Kinsta and ensured that everything would load nice and fast in and outside of China. We leveraged WPML and sourced relevant Chinese translations so we could provide both English and Chinese language selection.

Finally, we optimised the website for Cai Lei related keywords to give the site the best possible chance to obtain high rankings on the artist’s name and related terms.

 

Results

 

As the website is ultimately created to act as a personal portfolio, the main thing was having Cai Lei himself pleased with the final results, which thankfully he was. The website is fully responsive, performs well in China in terms of loading performance and has already started ranking on page 1 for the majority of Cai Lei related keywords we targeted at the outset.