Merlin Frame Maker is the largest custom frame maker in Singapore with 3 outlets in River Valley, Waterloo Centre, and Paragon. Established in 1942 they are a traditional business accelerating their digital capabilities to increase new customer acquisition.
Asian Art Platform is a leading art gallery in Singapore primarily representing emerging and established Chinese artists. A very traditional industry where serious buyers will only transact offline, the web plays a important part in lead generation and sales.
A fantastic project to build and protect the legacy of famous 1st generation Singaporean artist Chen Wen Hsi. Logo design, full website build and content creation using a combination of WordPress and WooCommerce to handle significant cataloging of artwork images.
This is an ongoing project to build a brand new business from the ground up using pure digital tactics. So far I have built and deployed the website, designed the branding, executed product photography and started initial SEO activities.
