Paid Search (PPC) Management
Increase revenue through paid search advertising
Paid Search (PPC) is the practice of bidding for and buying visits from Google on a cost per click model. In simple terms, if you want your business to display in the ads section at the top of the search listings for the keyword ‘Dentist in Singapore’ then you can choose to create and display an advert against this keyword phrase, and pay Google a fee each time someone clicks on your ad.
Its a great method for driving almost instantaneous visibility on relevant keywords related to your products and services, and if done correctly provides an excellent cost per acquisition tool for just about any type of business.
With over 11 years experience in setting up and managing paid search campaigns I can help you get started or optimise your existing expenditure to drive improved performance.
- Brand new account set-up
- Keyword research and optimisation
- Ad copy creation and testing
- Landing page review and optimisation
- Defining KPIs and setting up appropriate tracking and reporting
- Regular search query reviews and optimization
Effective paid search starts with choosing the right keywords and mapping them to effective landing pages to provide the right customer experience.
Typical PPC Campaign Steps
Every client has a unique set of circumstances, but the below is my typical process in any new engagement.