Search Engine Optimization
Increasing visibility in the organic search results
Search Engine Optimization (SEO) is a marketing discipline that focuses on growing your websites visibility in organic (non-paid) search engine results. Whilst there is many methods of driving visits to your website, search remains the primary acquisition channel for the vast majority of websites out there. This is true for just about any industry, product or service offering.
Search is also unique in providing highly qualified visits to your business. Lets consider a practical example in the dental industry, where 15,600 searches per year happen on the phrase wisdom tooth extraction in Singapore alone.
If your business was offering this service, why would you not want to be visible against this phrase? At the point the prospective customer sees and clicks on your listing, you have created a highly qualified site visitor and assuming your website experience is up to scratch then your chances to generating an enquiry are pretty high.
My role as your digital consultant is to provide clarity around the types of keywords that people are searching for in your industry and then work with you to define and execute a strategy that enables you to rank higher on the right types of keywords to drive business impact.
Effective SEO is about ensuring your business is present in the moment when people are actively searching for products and services you offer.
My Typical SEO Steps
Every client has a unique set of circumstances, but the below is my typical process in any engagement.
Customer Success Story
Asian Art Platform is a leading art gallery in Singapore, but there was a limited amount of exposure to be driven from dealer and gallery related keywords. Over the course of a number of weeks we extended out content to cover new artists, services and related topics such as framing. The results speak for themselves.
Below you can find a snapshot of some of the keywords and Google rankings achieved. *Rankings accurate as of Nov 2017