Search Engine Optimization

Increasing visibility in the organic search results


Search Engine Optimization (SEO) is a marketing discipline that focuses on growing your websites visibility in organic (non-paid) search engine results. Whilst there is many methods of driving visits to your website, search remains the primary acquisition channel for the vast majority of websites out there. This is true for just about any industry, product or service offering.

Search is also unique in providing highly qualified visits to your business. Lets consider a practical example in the dental industry, where 15,600 searches per year happen on the phrase wisdom tooth extraction in Singapore alone.

If your business was offering this service, why would you not want to be visible against this phrase? At the point the prospective customer sees and clicks on your listing, you have created a highly qualified site visitor and assuming your website experience is up to scratch then your chances to generating an enquiry are pretty high.

My role as your digital consultant is to provide clarity around the types of keywords that people are searching for in your industry and then work with you to define and execute a strategy that enables you to rank higher on the right types of keywords to drive business impact.

First Page or Bust

Over 70% of visits driven from Google come from the 1st page of results. You need to be on page 1 to be in the game!

40,000 Searches per Second

Over 40,000 unique searches are happening on Google every second. That’s a whopping 3.5 billion per day!

High Rankings = Trust

Consumers associate a high ranking in Google as a signal of a businesses quality. More visits + better brand positioning.

Effective SEO is about ensuring your business is present in the moment when people are actively searching for products and services you offer.

Search Engine Optimization Example

My Typical SEO Steps

Every client has a unique set of circumstances, but the below is my typical process in any engagement.

Review Search Opportunity

The first step of any SEO engagement should always start with a deep understanding of your industry and the keywords that prospective customers are using to search for the products and/or services your business offers.

Review Current Situation

Armed with a deep understanding of the search opportunity in your industry I perform a review of where your current website ranks against each of those target keywords. This gives us a current baseline and defines next steps.

Define Action Plan

At this point we’ll review your current Google search rankings and the level of competition to achieve improved rankings on those keywords. This will enable us to discuss a clear set of next step recommendations and timelines for implementation.

Customer Success Story

Asian Art Platform is a leading art gallery in Singapore, but there was a limited amount of exposure to be driven from dealer and gallery related keywords. Over the course of a number of weeks we extended out content to cover new artists, services and related topics such as framing. The results speak for themselves.

Organic Search Visits to Asian Art Platform

Below you can find a snapshot of some of the keywords and Google rankings achieved. *Rankings accurate as of Nov 2017

Latest SEO Content

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