Pan Pacific Van & Truck Leasing is the second largest commercial vehicle leasing company in Singapore. With a total vehicle fleet of over 1,500, they serve a range of individual and corporate clients across industries including logistics, F&B, construction, pest management, cleaning services, movers, events, and more.
Having come under new management the business was looking to aggressively grow and needed to also enhance its website to provide a more professional online presence. The old website was built on WIX and was not providing good organic search exposure or lead generation from their advertising activities.
What we did
Within a period of fewer than 3 weeks, we built and deployed a new CMS driven website for the company, ensuring that it was migrated across from WIX without interruption to clients or business users.
We looked at what keywords people were searching on that mapped to the van & truck leasing industry and then embedded this within our work.
We have continued to support the business with ongoing digital marketing support covering promotion page development and social media advertising. We will shortly enhancing the website further to help the company on the next leg of its journey.
Due to a lack of historic focus and maintenance of the website the business didn’t really have clear event tracking to even understand the volume of visits/leads being generated from the website. We managed to get some limited data prior to migrating away from WIX and we’ve observed continued good growth since then.
One of the biggest benefits for the client is they now have clear data points on performance because actions are properly tracked. Overall visits have risen by around 225% whilst the number of leads generated by the website has risen by 171% at the time of writing.